With an ever increasing changing and competitive digital landscape, the ability to quickly yet effectively understand the needs of your users', and to translate those needs into usable as well as engaging features and commercial streams has never been as important.

Spend the day with experts from one of Europe’s most sought after UX consultancies for startups, with a long track record of success working with startups and transforming ideas into viable and well thought through products.

“Fantastic teachers! I felt the workshop provided some great tools and learning that I can now apply to my every day work. I would highly recommend the workshop to anyone just starting out through to advanced practitioners.”

Attendee, UX Design for Startups NYC 2016, June 2016

This full day workshop takes a hands-on approach to UX with a predominant emphasis on practical — less theoretical — group based design exercises. Working with others, you'll learn how to use straightforward UX design and research techniques to better understand your users’ needs, validate your design concepts, generate and facilitate communication, and make design decisions early on and fast.

Marko and Tin will introduce to you pragmatic UX approaches and insights around each key topic as well as showcase useful tools and techniques, supplemented by the hands-on design exercises — with plenty of time set aside for design critique and feedback. The exercises are designed to not only allow you to experiment, but to help you establish an effective blueprint for developing products further, while giving you the confidence to apply what you've learnt and improve the user experience of your own product(s).

Workshop attendees in full swing.

Key topics

  • Design as a business strategy (design thinking, human-centered design)
  • Understanding people’s needs (user interviews, customer journey mapping)
  • Content and communication (controlled vocabulary, voice and tone, microcopy)
  • Design sprints (benefits, methods, prototyping, lessons learned)

In conjunction with the above topics, you'll learn how to:

  • Design with users in mind,
  • Design on schedule and on budget,
  • Make critical decisions fast,
  • Work collaboratively,
  • Validate concepts,
  • Innovate successfully.

Workshop attendees during the storytelling exercise.

Who is it for?

Startup Founders, Product Designers, UX / UI Designers, Product Managers or anyone for that matter who builds digital or analog products / services. This is a workshop for people of all skill levels, regardless of previous experience, who wish to further enhance their UX skills and knowledge.

What to bring?

Bring your laptop to apply what you’re being taught straight to your project, and feel free to ask questions. All stationery shall be provided.

Workshop Schedule

08:30 Registration
09:00 Morning Session Part 1
11:00 Coffee Break
11:15 Morning Session Part 2
12:30 Lunch
13:30 Afternoon Session Part 1
15:00 Coffee Break
15:15 Afternoon Session Part 2
17:00 The End, Networking

Workshop includes ...

  • Snacks, coffee, tea and soft drinks throughout the day
  • Lunch
  • Paper and pen/pencil


  • Tin Kadoic

    Tin Kadoić As Five’s Executive Creative Director, Tin is responsible for leading mobile strategy, product design and creative vision, delivering innovative solutions for clients from startups to Fortune 500 companies – Choice Hotels, Rosetta Stone, Ministry of Sound, Farmigo. He founded and currently runs one of NYC’s largest design Meetups, Design First. Tin often teaches, speaks, writes, sits on jury boards, and follows his mission to further the meaning and reach of experience and interaction design.

  • Marko Dugonjic

    Marko Dugonjić Designer, speaker, editor and author based in Velika Gorica, Croatia. As the creative and user experience director at Creative Nights, Marko mentors startups through to corporate customers improving digital experiences for both local and international clients. He founded FFWD.PRO, a micro-conference for internet professionals. His favorite pet project is Typetester, an online tool for testing screen fonts.

A history of success with startups ...

  • paypro

    PayPro Global A startup that grew to become a sustainable privately owned company, designing premium e-commerce solutions for software, SaaS and digital goods companies.

  • SocialBrando

    SocialBrando A Social Media Analytics startup and proprietors of an advanced campaign management and advertizing platform. Acquired by SocialBakers.

  • Krop

    Krop.com A leading job marketplace for creatives and techs in the entertainment and advertising industries. Received investment funding from Media Temple (mt) Ventures.

  • Gadgeterija

    Gadgeterija Croatia's No. 1 technoblog.
    Acquired by Tportal.hr.

  • Tulumarka

    Tulumarka The first Croatian social network.
    Acquired by Kreativni Projekti.